Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBMKG433 Mapping and Delivery Guide
Undertake marketing activities

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency BSBMKG433 - Undertake marketing activities
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to prepare, coordinate and review basic marketing activities. It is a foundation unit covering general and basic marketing activities that do not require detailed or complex planning or implementation.The unit applies to individuals working in a variety of occupational roles who have responsibility for a range of tasks involving marketing, analysis and planning. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

workplace equipment and resources relevant to performance evidence

examples of products or services to be marketed

marketing plans, policies and procedures.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Prepare to undertake marketing activity
  • Identify task requirements according to organisation’s marketing plan and relevant policies and procedures
  • Review marketing activities according to industry trends and competitive activity
  • Develop and document action plan for marketing activities according to task requirements
  • Seek approval of action plans from relevant personnel
       
Element: Co-ordinate marketing activities
  • Identify and access resources required for marketing activities according to action plan
  • Contribute to assigning responsibilities and functions to relevant marketing personnel
  • Assist required personnel in managing marketing activities
  • Monitor implementation of marketing activities according to activity plan, as required
       
Element: Review marketing activities
  • Measure and record outcomes of marketing activities against marketing plan
  • Review results of activities against expected marketing plan outcomes
  • Prepare report of marketing activities and share with relevant personnel
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

support marketing activities for a product or service, including:

researching marketing practices of the organisation

planning and implementing a marketing activity

recording activities and processes used in marketing activity.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

concept of marketing, including concepts relating to:

production

products

selling

societal marketing

sources of marketing information

basic foundations of marketing practices

organisational marketing policies and procedures

specific product knowledge related to products and services being marketed.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify task requirements according to organisation’s marketing plan and relevant policies and procedures 
Review marketing activities according to industry trends and competitive activity 
Develop and document action plan for marketing activities according to task requirements 
Seek approval of action plans from relevant personnel 
Identify and access resources required for marketing activities according to action plan 
Contribute to assigning responsibilities and functions to relevant marketing personnel 
Assist required personnel in managing marketing activities 
Monitor implementation of marketing activities according to activity plan, as required 
Measure and record outcomes of marketing activities against marketing plan 
Review results of activities against expected marketing plan outcomes 
Prepare report of marketing activities and share with relevant personnel 

Forms

Assessment Cover Sheet

BSBMKG433 - Undertake marketing activities
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

BSBMKG433 - Undertake marketing activities

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: